{"id":18097,"date":"2014-09-22T02:04:32","date_gmt":"2014-09-22T06:04:32","guid":{"rendered":"http:\/\/digimarconcanada.ca\/?page_id=18097"},"modified":"2023-09-19T08:41:15","modified_gmt":"2023-09-19T12:41:15","slug":"digimarcon-east-2015-3","status":"publish","type":"page","link":"https:\/\/digimarconbuffalo.com\/","title":{"rendered":"Buffalo Digital Marketing Conference"},"content":{"rendered":"<div class=\"l-submain full_width full_height\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n<h2 class=\"home-adj\" style=\"text-align: center;\n background-color: #444545;\n color: #fff;\n margin-bottom: 0px;\n padding-top: 35px;\n padding-bottom: 35px;\" class=\"home-head\">The Premier Digital Marketing, Media and Advertising Conference for Marketing Professionals in Buffalo<\/h2>\n\n<div id=\"rev_slider_12_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" data-source=\"gallery\" style=\"margin:0px 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src=\"\/wp-content\/uploads\/2022\/10\/footer_company_logo.png\" alt=\"\" ><\/div>\n<\/div>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><div class=\"l-submain full_height globe_holder\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<section id=\"event-description\">\n<div class=\"container alpha-bg\"><\/div>\n<\/section>\n\n\t\t<\/div> \n\t<\/div> \n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"evdesc-div\" style=\"text-align: left;\">\n<div class=\"eveds-hld\">\n<div class=\"lflw\">\n<div>&nbsp;<\/div>\n<p><a id=\"about\" href=\"#\" style=\"position: absolute;\n    top: -95px;\"><\/a><\/p>\n<h5><strong>Buffalo Digital Marketing Conference is your chance to \u2026<\/strong><\/h5>\n<div>\n<ul>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Hear from some of the most audacious and thought provoking speakers in the digital marketing, media advertising industry.<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Network with thought leaders, collaborate with your peers and build your professional network.<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Buffalo Digital Marketing Conference<\/strong> takes place November 6th \u2013 8th, 2023. It is an online event being streamed live and also available on demand. Join your peers in-person or online for 3 days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking.<\/p>\n<p>Be a part of Buffalo Digital Marketing Conference and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking and more! See why people keep coming back year after year to this must-attend event! Register and secure your seat today.<\/p><\/div>\n<h5><strong>This year&#8217;s edition will feature topics such as:<\/strong><\/h5>\n<div class=\"feature-topics\">\n<div style=\"float: left; width: 25%;\">\n<ul>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Account-Based Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Behavioral &amp; Neuromarketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Content Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Conversational Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Conversion Rate Optimization<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Data Science &amp; Big Data<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Email Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Geo-Targeting &amp; Proximity Marketing<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"float: left; width: 25%;\">\n<ul>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Growth Hacking<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Inbound &amp; Outbound Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Influencer Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Mobile Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Native &amp; Contextual Advertising<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Omnichannel Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Paid Search Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Personalization &amp; Privacy<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"float: left; width: 25%;\">\n<ul>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Podcast &amp; Webinar Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>PR &amp; Cause Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Predictive Analytics &#038; Attribution<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Programmatic Advertising<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Sales &amp; Marketing Automation<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Search Engine Optimization<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Shopper Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Smarketing &amp; Customer Experience<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"float: left; width: 25%;\">\n<ul>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Social Commerce<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Social Media Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>UI \/ UX Design<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>User-Generated Content<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Video Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Viral &amp; Buzz Marketing<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Visual &amp; Voice Search<\/strong><\/span><\/li>\n<li type=\"square\"><span style=\"color: #f58020;\"><strong>Web Analytics<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><div class=\"l-submain full_height l-submain full_width full_height\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"bgfullwidth secondary-bkg-color\">\n<section id=\"timer\" style=\"margin-top: 30px;\">\n<div class=\"container counttime_holder\"><div class=\"hurrytimer-cdt hurrytimer-cdt--51629 hurrytimer-campaign hurryt-loading hurrytimer-campaign-51629\" data-config=\"{&quot;id&quot;:51629,&quot;actions&quot;:[{&quot;id&quot;:1,&quot;redirectUrl&quot;:&quot;&quot;,&quot;message&quot;:&quot;&quot;,&quot;wcStockStatus&quot;:&quot;instock&quot;}],&quot;template&quot;:&quot;&lt;div class=\\&quot;hurrytimer-timer-block hurrytimer-cdt__dur\\&quot;&gt;&lt;div class=\\&quot;hurrytimer-timer-digit hurrytimer-cdt__time\\&quot;&gt;%D&lt;\\\/div&gt;&lt;div class=\\&quot;hurrytimer-timer-label hurrytimer-cdt__label\\&quot; 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These remarkable individuals will motivate, engage, enlighten, and spur you on to greater productivity.<\/div>\n<\/div>\n<div class=\"holder cruisewhattoexp\">\n<p><span class=\"wtesprites icon-5\"> <\/span><\/p>\n<div class=\"dv1\"><strong>Challenged: <\/strong>Listen to bold and powerful addresses from a diverse group of exciting and influential people. These riveting presentations will educate, challenge, and impress you in less than 20 minutes.<\/div>\n<\/div>\n<div class=\"holder cruisewhattoexp\">\n<p><span class=\"wtesprites icon-6\"> <\/span><\/p>\n<div class=\"dv1\"><strong>Transformed: <\/strong>Explore big ideas presented directly from the innovators and thought leaders of the changing business world. 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<\/script>\r\n\t\t\t\t<\/div><!-- END REVOLUTION SLIDER -->\n<\/div><\/div><\/div>\n<\/div>\n<div class=\"g-hr type_invisible size_small\">\r\n\t\t\t\t\t\t<span class=\"g-hr-h\">\r\n\t\t\t\t\t\t\t<i class=\"fa fa-star\"><\/i>\r\n\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t<\/div>\n<div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>\n\n\t\t<\/div> \n\t<\/div> <\/div>\n<\/div>\n<\/div><\/div><div class=\"l-submain full_height l-submain full_width full_height\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"east_s\">\n<div class=\"w-actionbox color_custom controls_bottom\" style=\"background-color: #444545; color: #ffffff;\" align=\"center\">\n<div class=\"w-actionbox-text firs\" style=\"color: #ffffff; font-size: 36px;\" align=\"center\"><strong>REGISTER NOW TO SAVE YOUR SEAT<\/strong><\/div>\n<div class=\"w-actionbox-text firs2\" style=\"color: #ffffff; font-size: 18px;\" align=\"center\">To ensure attendees  get the full benefits of an intimate conference,<br \/>\nwe are only offering a limited number of available seats.<\/div>\n<p><a id=\"agenda\" href=\"#\" style=\"    position: absolute;\n    top: 200px;\"><\/a><br \/>\n<span class=\"wpb_button align_center\"><a target=\"_blank\" href=\"https:\/\/digimarconbuffalo.com\/register\/\" class=\"g-btn type_green size_big\" rel=\"noopener noreferrer\"><span>RESERVE MY SEAT NOW<\/span><\/a><\/span><\/p>\n<div><\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div><div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\">\n<div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h2 style=\"text-align: center; margin-top: 10px;\">Agenda at a Glance<\/h2>\n<p style=\"text-align: left\">Buffalo Digital Marketing Conference program is 3 days of live streamed content. If you miss any of the live stream, presentations will be available on demand after the event.<\/p>\n<p style=\"text-align: left\">Here is a general overview of the conference schedule and offerings (note: all times are Pacific Daylight Time)<\/p>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\"><\/div>\n<\/div>\n<div class=\"agenda-row\">\n<div class=\"agenda-title\">\n<h4>Monday, November 6th, 2023<\/h4>\n<\/div>\n<div class=\"ag-stn\">General Sessions<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">9:30am &#8211; 10:00am<\/div>\n<div class=\"ath-st\">Live Streaming Turned On<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">10:00am &#8211; 12:00pm<\/div>\n<div class=\"ath-st\">Welcome &amp; Session 1<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">12:00pm &#8211; 1:30pm<\/div>\n<div class=\"ath-st\">Break<\/div>\n<div class=\"ath-st\">Free Time<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">1:30pm &#8211; 3:15pm<\/div>\n<div class=\"ath-st\">Session 2<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">3:15pm &#8211; 4:00pm<\/div>\n<div class=\"ath-st\">Break<\/div>\n<div class=\"ath-st\">Free Time<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">4:00pm &#8211; 5:00pm<\/div>\n<div class=\"ath-st\">Session 3<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<\/div>\n<div class=\"agenda-row\">\n<div class=\"agenda-title\">\n<h4>Tuesday, November 7th, 2023<\/h4>\n<\/div>\n<div class=\"ag-stn\">General Sessions<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">9:30am &#8211; 10:00am<\/div>\n<div class=\"ath-st\">Live Streaming Turned On<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">10:00am &#8211; 12:00pm<\/div>\n<div class=\"ath-st\">Welcome &amp; Session 4<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">12:00pm &#8211; 1:30pm<\/div>\n<div class=\"ath-st\">Break<\/div>\n<div class=\"ath-st\">Free Time<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">1:30pm &#8211; 3:15pm<\/div>\n<div class=\"ath-st\">Session 5<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">3:15pm &#8211; 4:00pm<\/div>\n<div class=\"ath-st\">Break<\/div>\n<div class=\"ath-st\">Free Time<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">4:00pm &#8211; 5:00pm<\/div>\n<div class=\"ath-st\">Session 6<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<\/div>\n<div class=\"agenda-row\">\n<div class=\"agenda-title\">\n<h4>Wednesday, November 8th, 2023<\/h4>\n<\/div>\n<div class=\"ag-stn\">Master Classes<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">9:30am &#8211; 10:00am<\/div>\n<div class=\"ath-st\">Live Streaming Turned On<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">10:00am &#8211; 12:00pm<\/div>\n<div class=\"ath-st\">Session 7<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">12:00pm &#8211; 1:30pm<\/div>\n<div class=\"ath-st\">Break<\/div>\n<div class=\"ath-st\">Free Time<\/div>\n<\/div>\n<div class=\"agenda-time-h\">\n<div class=\"ath-ft\">1:30pm &#8211; 3:30pm<\/div>\n<div class=\"ath-st\">Session 8 &amp; Farewell<\/div>\n<div class=\"ath-st\">Online: Live Stream<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>\n<\/div><\/div><div class=\"l-submain full_height color_primary\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column 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margin-top: 10px;\">Sessions<\/h2>\n<p style=\"text-align: left;\">Whether you\u2019re just getting started in the industry or you\u2019re a digital marketing expert, Buffalo Digital Marketing Conference will give you the latest strategies and information to increase your own knowledge and grow your business.<br \/>\n<br \/><strong>Stay Tuned!  The Sessions for Buffalo Digital Marketing Conference has not been announced.<\/strong><br \/>\nTake a look at some of the Sessions and Speakers from the most recent DigiMarCon Conferences.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">The Next Era in Web Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Rand Fishkin, Founder, SparkToro<\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/rand-fishkin.png\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nIf it feels like the giants of the web &#8212; Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al &#8212; are conspiring against you to make it vastly more difficult to spread your message or amplify your content&#8230; You&#8217;re right! They are. In this presentation Rand will boil down exactly why that&#8217;s happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Megan Toth, Senior Social Media Lead, NBCUniversal<\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/megan-toth.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nIn today\u2019s world, we only have between 3-6 seconds to capture someone\u2019s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product? It\u2019s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform \u2013 think format and audience. When you have six seconds to convey your message, every second counts. Creating \u201csnackable content\u201d, is no longer optional in our mobile-driven world and doing it successfully is an art.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">The Five Blessings from Customer Privacy  <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Tim Hayden, President &#038; Co-Managing Partner, Brain+Trust Partners<\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/tim-hayden.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nIn January of 2022, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. The struggle is real in dealing with media and data volatility, but there&#8217;s no challenge that can&#8217;t be leveraged for greater marketing success. Let&#8217;s discuss five ways how you can be a compliant, lean and productive content marketer by the end of 2019.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">What&#8217;s the Story with Stories? <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Elizma Nolte, Regional Marketing Manager, Facebook <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/elizma-nolte.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nMark Zuckerberg has been quoted as saying Stories will overtake Feed &#8211; what did he mean, what&#8217;s behind the fast growth of this format, and why should marketers care?\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Smashing Silos to Innovate With Your Search Strategy <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Christi Olson, Head of Evangelism, Microsoft <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/christi-olson.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nConsumers today are more demanding than ever before. They expect custom tailored experiences personalized to their every need. They expect to be able to reach you 24\/7\/365 and get immediate answers to their questions. In this session you\u2019ll learn how marketing roles can directly impact paid search performance, including the most common issues that arise, and how to immediately fix them to improve ROI and revenue growth and how you can innovate to leap frog ahead of your competition by starting your conversational AI marketing strategy today.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">What Amazon Learned About Creating Rewards Campaigns <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Mike Hines, Head of Partner Success, Amazon<\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/mike-hines.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nDiscover what the Amazon Appstore learned when creating its Reward Campaigns and writing a service to run those campaigns. This presentation includes results from Amazon&#8217;s campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn&#8217;t). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner supplied solution.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">The Marketing Abyss &#8211; Widening Gap Between Customers &#038; Brands <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Laura-Ann Mitchell, Director of Digital, Cisco <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/laura-ann-mitchell.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nWhat does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) &#038; two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation.  The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement &#038; conversion.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Let Me Tell You a Story \u2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Jason Falls, Director of Digital &#038; Social Strategy, Cornett <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/jason-falls.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nHow to push the envelope and stand out with what\u2019s next in social content strategy. How many times have you thought about your story arc when planning your content calendar? You\u2019re going to start to when you hear Jason Falls\u2019s latest thoughts on social content strategy. Falls\u2019s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of \u201cauthoring\u201d a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he\u2019ll make you laugh a lot along the way.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">How to Inject Creativity into Your Digital Marketing Strategy <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Beverley D\u2019Cruz , Chief Marketing Officer \u2013 UK, Pizza Hut <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/beverly-d-cruz.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nBrands today have a matter of seconds to capture the attention of customers &#8211; who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creative. In this session, Beverley D\u2019Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Is This Thing On? How Marketers and Designers Should Be Approaching Voice Search <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Andrew Balerdi, Director, The Good Marketing Co. <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/andrew-balerdi.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nThe worlds of voice assistants, voice enabled speakers powering smart home devices are near the point of attrition. In a short space of time consumers are already looking for more practical use cases to cause less friction between the things they want to do and using their devices to do it. This talk will demonstrate some brilliant use cases and spur the marketing and design community to go and do it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">How to Rank Higher than No. 1 on Google <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Fernando Angulo, Head of Communications, SEMrush <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/fernando-angulo.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nYou\u2019ve seen more and more methods for ranking #0 in search results lately, right? You\u2019ve likely seen the People Also Ask (Related Questions) boxes \u2013 the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Do You Even Lift? Incrementality &#038; Lift Testing Explained<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Teresa Lewis, Sr. Consultant, Advanced Measurement Services, Adobe  <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/teresa-lewis.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nAre my ads causing incremental actions to be taken? This is the key question we\u2019d like our media measurement to address. However, a lion\u2019s share of solutions are still based off correlation and cannot prove that your ad caused the action or if you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated based methods, allowing you to fully understand if your ads are causing incremental actions to be taken.  Learn more about lift testing, common pitfalls to avoid and how you can get started.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">The Art of the V Word (Viral)  <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Max Price, Creative Director, Priceless Productions<\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/max-price.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\n&#8220;We want it to go viral.&#8221; The hardest brief when cats aren&#8217;t the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price talk about the science behind the creative and managing expectation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">How KLM is Using Social Media as an R&#038;D Lab for Customer-Centric Innovation <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Sharon Geervliet, Social Media Manager, KLM Royal Dutch Airlines <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/sharon-geervliet.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nWith over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations &#8211; from hyper personalised social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM\u2019s immensely successful augmented reality luggage scan (world\u2019s first), KLM\u2019s Family Update service on Whatsapp (world\u2019s first) and KLM\u2019s GIFs (over half a billion impression without media budget).\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Donald Mokgale, Marketing Director, Carat <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/donald-mokgale.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\n    top: -20px;\"><br \/>\nThe digital marketing industry is changing faster than ever and those who don&#8217;t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Gamification: The Antidote to Modern Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Becky Sims, Founder and CEO, Reflect Digital <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/becky-simms.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nJoin Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign successes.<\/p>\n<p style=\"margin-bottom: 20px\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n<div class=\"ssn-lv dv1 float-right\">\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\">Reinventing Content Marketing into a Measurable Business Strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ssn-holder secline\">\n<h3>Robert Rose, Chief Strategy Officer, The Content Advisory <\/h3>\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"block\">\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/robert-rose.jpg\" style=\"border-radius: 100%\" \/><\/div>\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nWe have moved into a new era of marketing \u2013 one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed \u2013 again. So, if it\u2019s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It\u2019s because we\u2019re measuring precisely the wrong thing: the content. Let\u2019s reboot the whole notion of content marketing, and understand what it is we\u2019re actually solving for. In this session, we\u2019ll discuss the current transformation of the marketing department inside out. Let\u2019s examine the business model of content, and walk step by step on how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.<br \/>\n<a id=\"masterclasses\" href=\"#\"><\/a><\/p>\n<p style=\"margin-bottom: 20px\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"g-hr size_big\"> <span class=\"g-hr-h\"> <i class=\"fa fa-arrow-down\"><\/i> <\/span><\/div>\n<p><!--\n\n\n\n<div class=\"wpb_wrapper sessionpage\">\n\n\n<h2 style=\"text-align: center; margin-top: 10px;\">Master Classes<\/h2>\n\n\n\n\n\n<p style=\"margin-bottom: 60px !important;\">Buffalo Digital Marketing Conference is offering five limited-attendance Master Classes on Friday, May 7th. Master Classes are only available to conference attendees and each session will be held at a different time, allowing attendees attend them all. Master Classes are 1-hour in duration with provisions for networking before and after.  All Master Classes are included in the All Access and VIP Pass. Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive master classes with new skills to improve your online business results. \n<br \/>\n<strong>Stay Tuned! The Master Classes for Buffalo Digital Marketing Conference has not been announced.<\/strong> <br \/>Take a look at some of the Master Classes and Facilitators from the most recent DigiMarCon Conferences. <\/p>\n\n\n\n\n\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n\n\n<div class=\"ssn-lv dv1 float-right\">\n\n\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td valign=\"middle\">AI in Marketing Master Class<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n\n\n<div class=\"ssn-holder secline\">\n\n\n<h3>Pam Didner, Owner & Author, Relentless Pursuit <\/h3>\n\n\n\n\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"block\">\n\n\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/pam-didner.jpg\" style=\"border-radius: 100%\" \/><\/div>\n\n\n\n\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nArtificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers ?  What do marketers need to know about AI to either evaluate vendors\u2019 platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies so that you can easily evaluate AI or build AI-centric martech stacks that fit your processes and flows.\n\n\n\n<p style=\"margin-bottom: 20px\">\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n\n\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n\n\n<div class=\"ssn-lv dv1 float-right\">\n\n\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td valign=\"middle\">Conversational Marketing Master Class<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n\n\n<div class=\"ssn-holder secline\">\n\n\n<h3>Tony Eades, Chief Strategy Officer, Salted Stone <\/h3>\n\n\n\n\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"block\">\n\n\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarcon.com\/wp-content\/uploads\/2018\/11\/tony-eades.jpg\" style=\"border-radius: 100%\" \/><\/div>\n\n\n\n\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nHow engaged is your brand with your prospects and customers? Whether you are B2B or B2C \u2013 today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we\u2019ll show how business strategy, user experience and real-time data are driving today\u2019s marketing and sales experience. \n\n\n\n<p style=\"margin-bottom: 20px\">\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n\n\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n\n\n<div class=\"ssn-lv dv1 float-right\">\n\n\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td valign=\"middle\">Content Marketing Master Class<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n\n\n<div class=\"ssn-holder secline\">\n\n\n<h3>Celestine Turner Hall, Head of Market & Competitive Intelligence, Sage <\/h3>\n\n\n\n\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"block\">\n\n\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/celestine-turner-hall.jpg\" style=\"border-radius: 100%\" \/><\/div>\n\n\n\n\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nIn a world where content is king and audiences have the attention span of a gold fish, it is becoming harder for content marketers to drive views, engagement and conversion. Understanding your competitors' strategies, successes and challenges can provide you with important insights that can supercharge your content marketing with new ideas, tactics and breakthrough messaging. This session will give practical tools to stay ahead of your competitors.\n\n\n\n<p style=\"margin-bottom: 20px\">\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n\n\n<div class=\"keynotes khld clear\" style=\"text-align: left; margin-bottom: 30px;\">\n\n\n<div class=\"ssn-lv dv1 float-right\">\n\n\n<table class=\"ssn-holder single_ssn\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td valign=\"middle\">Customer Acquisition Master Class<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n\n\n<div class=\"ssn-holder secline\">\n\n\n<h3>Sonal Shah, B2B Marketing Lead - Cross Border & Emerging Markets, PayPal   <\/h3>\n\n\n\n\n<div><img decoding=\"async\" class=\"attachment-full wp-post-image alignright keyimg\" src=\"\" alt=\"\" width=\"100\" \/><\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div class=\"block\">\n\n\n<div class=\"dv1 float-left\"><img decoding=\"async\" class=\"attachment-full wp-post-image alignleft\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/sonal-shah.jpg\" style=\"border-radius: 100%\" \/><\/div>\n\n\n\n\n<div class=\"dv1 float-right\" style=\"position: relative;\">\nLTV in the User Acquisition Equation - Playing the Long Game. The benchmark of a successful marketing strategy hinges on a continual increase in customer acquisition numbers at an ever-decreasing acquisition cost. This approach, though efficient and expected, forces even strategic marketers into taking a short-term view, resulting in leaky funnels and increasing retention costs. In this chat, we will explore strategies to take a more holistic, long term view \u2013 by moving from Cost of New Acquisition to a more balanced LTV:CAC view. Find inspiration in dissecting the funnel, hacking a smart acquisition strategy that aids retention, engagement and churn reduction to positively contribute to revenue goals.\n\n\n\n<p style=\"margin-bottom: 20px\">\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n<\/div>\n\n\n\n\n\n<\/div>\n\n\n\n\n\n<div class=\"g-hr size_big\"> <span class=\"g-hr-h\"> <i class=\"fa fa-arrow-down\"><\/i> <\/span><\/div>\n\n--><\/p>\n<p><a id=\"attending\" href=\"#\"><\/a><\/p>\n<\/div><\/div><div class=\"l-submain bg_fade black_50 color_primary\"><div class=\"l-submain-bg\" style=\"background-image: url(https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/crowd.jpg);\"><\/div><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"one-half animate_afl\">\n\t<div class=\"wpb_single_image wpb_content_element animate_afl d1 align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<img decoding=\"async\" width=\"545\" height=\"363\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/kevin-jonas.jpg\" class=\"attachment-full\" alt=\"\" srcset=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/kevin-jonas.jpg 545w, https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/kevin-jonas-300x200.jpg 300w, https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/kevin-jonas-500x333.jpg 500w, https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/kevin-jonas-200x133.jpg 200w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/>\n\t\t<\/div> \n\t<\/div> <\/div><div class=\"one-half animate_afr\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<h5 style=\"color: white;\"><\/h5>\n<h2 style=\"color: white;\">Who\u2019s Attending<\/h2>\n<p style=\"color: white; text-align: left;\">Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web &amp; mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing.<\/p>\n<p style=\"color: white; text-align: left;\">Whether it&#8217;s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, Buffalo Digital Marketing Conference has been specifically designed to help attendees develop their audience and build traffic, create brand awareness, improve customer service, and develop better use of digital tools internally to drive more productive business outcomes.<\/p>\n\n\t\t<\/div> \n\t<\/div> <span class=\"wpb_button align_left\"><a href=\"\/top-10-reasons-to-attend\/\" target=\"_blank\" class=\"g-btn type_contrast outlined\" rel=\"noopener noreferrer\"><span><i class=\"fa fa-star\"><\/i>Check Out Top 10 Reasons to Attend (Infographic)<\/span><\/a><\/span><\/p>\n<h5 style=\"color: white;\"><\/h5>\n<\/div><\/div><\/div><\/div><div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\">\n<h2 style=\"text-align: center; margin-top: 10px;\">Previous Attendees<\/h2>\n<div style=\"text-align: center; margin-top: 20px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-31057\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2022\/10\/previous-attendees-2.webp\" alt=\"\"><a id=\"networking\" href=\"#\" style=\"    position: absolute;\n    top: 910px !important;\"><br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-31057\" src=\"https:\/\/digimarconeast.com\/wp-content\/uploads\/2019\/04\/previous-attendees-mini.png\" alt=\"\"><br \/>\n<\/a><\/div>\n<p><!------\n\n[vc_separator icon=\"chevron-down\" size=\"big\"]\n\n\n<h2 style=\"text-align: center;\">Global Partners<\/h2>\n\n\n\n\n<table class=\"global-dig\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<th><a title=\"Pantheon\" href=\"https:\/\/pantheon.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/pantheon.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"T-Mobile\" href=\"https:\/\/www.t-mobile.com\/store-locator\/ca\/santa-monica\/3rd-street-promenade\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/t-mobile.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"N3 Hub\" href=\"https:\/\/www.n3hub.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" style=\"width: 140px; margin-top: 25px;\" src=\"\/wp-content\/uploads\/2022\/10\/n3hub.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"Comcast Business\" href=\"https:\/\/business.comcast.com\/local\/texas\/houston\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" style=\"width: 140px; margin-top: 25px;\" src=\"\/wp-content\/uploads\/2022\/10\/comcast-business.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"fomo\" href=\"https:\/\/fomo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/fomo.png\" \/><\/a><\/th>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<th><a title=\"12CM Global\" href=\"https:\/\/www.12cmglobal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" style=\"width: 140px; margin-top: 25px;\" src=\"\/wp-content\/uploads\/2022\/10\/12cm.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"YY Link\" href=\"https:\/\/yylink.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/yy-link.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"Exagobi\" href=\"https:\/\/mktg.exagoinc.com\/acton\/media\/10914\/about-exago\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/exagobi.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"British Columbia Institute of Technology\" href=\"https:\/\/www.bcit.ca\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/bcit.png\" \/><\/a><\/th>\n\n\n\n\n<th><a title=\"Dialog Insight\" href=\"https:\/\/www.dialoginsight.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/dialogue-insight.png\" \/><\/a><\/th>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n------><\/p>\n<\/div><\/div><div class=\"l-submain full_height l-submain full_width full_height\"><div class=\"l-submain-h g-html i-cf\"><div class=\"g-cols\"><div class=\"full-width\">\n\t<div class=\"wpb_text_column \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"l-submain\" style=\"    background-color: #ffffff;\">\n<div class=\"l-submain-h g-html i-cf\" style=\"max-width: 1140px;\">\n<div class=\"g-cols\">\n<div class=\"full-width\">\n<div class=\"wpb_text_column \">\n<div class=\"wpb_wrapper\">\n<div class=\"new-passes-holder passes-holder-page justify\">\n<h2 style=\"text-align: center;\">Rates &#038; Pass Details<\/h2>\n<p style=\"margin-top: 20px;\">All rates in United States Dollars (USD).<\/p>\n<table id=\"pass-fdv\" class=\"wreg-tb-tbl extbl\" style=\"padding-top: 20px;\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<div class=\"wpb_text_column passratestable landing_passes\">\n<div class=\"wpb_wrapper\">\n<div class=\"w-pricing\">\n<div class=\"w-pricing-h\">\n<div class=\"w-pricing-item\">\n<div class=\"w-pricing-item-h\" style=\"border-left:1px solid #eee;\">\n<div class=\"w-pricing-item-header\">\n<div class=\"w-pricing-item-title fcolumn first-column-pass\" style=\"padding-bottom: 52px;text-align:left;padding-left:10px;\">PASS TYPE<br \/>\n        <img decoding=\"async\" class=\"passes-img-2\" src=\"https:\/\/digimarconeast.com\/images\/passes\/MAIN-CONFERENCE.png\" style=\"visibility: hidden; display: block;width: 13%\">\n        <\/div>\n<div class=\"w-pricing-item-price\">$0<small>per month<\/small><\/div><\/div>\n<ul class=\"w-pricing-item-features date-purchase\">\n     \r\n\r\n\r\n\r\n\r\n\r\n\r\n\n<li class=\"w-pricing-item-feature fcolumn\" style=\"padding-top: 10px !important;display: none\">Early Bird Rate ($100 off)<br \/>\n (Feb 20th, 2022 to Mar 19th, 2022)<\/li>\n<li class=\"w-pricing-item-feature bold fcolumn bggreen\" style=\"white-space: nowrap;padding-top: 10px !important;display: none;\">Standard Rate ($50 off)<br \/>\n(Mar 20th, 2022 to Apr 16th, 2022)<\/li>\n<li class=\"w-pricing-item-feature fcolumn\" style=\"display: none\">Late Rate<br \/>\n(Apr 17th, 2022 to November 8th, 2022)\n<\/li>\n<li class=\"w-pricing-item-feature\">Conference Period<\/li>\n<li class=\"w-pricing-item-feature\">All General Sessions (Live Stream)<\/li>\n<li class=\"w-pricing-item-feature\">Access to Presentation Decks<\/li>\n<li class=\"w-pricing-item-feature\">On Demand*<\/li>\n<\/ul><\/div><\/div>\n<div class=\"w-pricing-item type_featured\">\n<div class=\"w-pricing-item-h\">\n<div class=\"w-pricing-item-header\">\n<div class=\"w-pricing-item-title third-column-pass\" style=\"padding-bottom: 7px !important;\">\n<div class=\"npassrt hdrbold\">ALL ACCESS<\/div>\n<p>        <img decoding=\"async\" class=\"passes-img\" src=\"https:\/\/digimarconbuffalo.com\/wp-content\/uploads\/2023\/09\/ALL-ACCESS_2.png\" style=\"width: 40%;\"><\/p>\n<div class=\"npassrt-pop popholder-vip\">\n<\/div>\n<\/div>\n<div class=\"w-pricing-item-price\">$45<small>per month<\/small><\/div><\/div>\n<ul class=\"w-pricing-item-features\">\n      \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\n<li class=\"w-pricing-item-feature\" style=\"display: none\"><span class=\"innerspan\">297<\/span><\/li>\n<li class=\"w-pricing-item-feature\"><span class=\"tickspan withtx\"><span class=\"ticktext\">3 Days<\/span><\/span><\/li>\n<li class=\"w-pricing-item-feature\"><span class=\"tickspan withtx\"><span class=\"ticktext\"><img decoding=\"async\" class=\"passes-yes-img\" src=\"https:\/\/www.digimarcon.com\/wp-content\/themes\/Impreza\/img\/yes.png\" alt=\"\" \/><\/span><\/span><\/li>\n<li class=\"w-pricing-item-feature\"><span class=\"tickspan withtx\"><span class=\"ticktext\"><img decoding=\"async\" class=\"passes-yes-img\" src=\"https:\/\/www.digimarcon.com\/wp-content\/themes\/Impreza\/img\/yes.png\" alt=\"\" \/><\/span><\/span><\/li>\n<li class=\"w-pricing-item-feature\"><span class=\"tickspan withtx\"><span class=\"ticktext\"><img decoding=\"async\" class=\"passes-yes-img\" src=\"https:\/\/www.digimarcon.com\/wp-content\/themes\/Impreza\/img\/yes.png\" alt=\"\" \/><\/span><\/span><\/li>\n<div class=\"w-pricing-item-footer\"> <a href=\"https:\/\/digimarconbuffalo.com\/register\/\" class=\"w-pricing-item-footer-button g-btn outlined type_primary\"><span>BUY TICKETS<\/span><\/a><\/div>\n<\/ul><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"justify\" style=\"margin-top: 50px\"><strong>*<\/strong> On Demand includes video, audio and slide deck presentations from the conference. On Demand will be accessible online for one year after the conference.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sessions Whether you\u2019re just getting started in the industry or you\u2019re a digital marketing expert, Buffalo Digital Marketing Conference will give you the latest strategies and information to increase your own knowledge and grow your business. Stay Tuned! The Sessions&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/pages\/18097"}],"collection":[{"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/comments?post=18097"}],"version-history":[{"count":0,"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/pages\/18097\/revisions"}],"wp:attachment":[{"href":"https:\/\/digimarconbuffalo.com\/wp-json\/wp\/v2\/media?parent=18097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}